The aim of our study was to identify the factors that influence the Swedish consumer to
purchase handicrafts product that is represented by our research question - “What are the
determinant factors that influence their decision to purchase handicrafts product?”. As the
research is designed for the exploratory purpose so the idea has been generated and
followed by hypothesis and ended up with the result from the primary data. So, from the
result of our study it is clear that each of the hypothesised factors have influences on
making consumers decision about purchasing handicrafts which has its own interpretation.
The summary of the interpretation of the result of our three hypothesis shows that our
research question is answered.