Local coastal areas in China have very rich tourism resources and tourist attractions[8]. There are many
types, which is the main tourist zone of the local tourism industry in China is an important destination for the
local tourism industry. In order to build our brand tourism industry must be based on performance and
development of existing tourist attractions in China, give full play to the tourist attractions on their own
strengths, weaknesses, and at the same time to seize the international economic development trends to seize
opportunities. Personalized marketing refers to the satisfaction of the concern of the people and the demand
on the central location of the release of individuality and personality with the market, and gradually establish
a new relationship, know the market trends and customer needs, as far as possible according to the
requirements of production customers to meet customers' needs and tastes, and to meet consumer demand for
personalized, competitive marketing methods. Performance analysis is based on the face of China's tourism
industry and tourist attractions; this paper is based on the SWOT analysis method of qualitative analysis and
quantitative analysis method by combining the performance of the tourist attractions in China's tourism
Local coastal areas in China have very rich tourism resources and tourist attractions[8]. There are manytypes, which is the main tourist zone of the local tourism industry in China is an important destination for thelocal tourism industry. In order to build our brand tourism industry must be based on performance anddevelopment of existing tourist attractions in China, give full play to the tourist attractions on their ownstrengths, weaknesses, and at the same time to seize the international economic development trends to seizeopportunities. Personalized marketing refers to the satisfaction of the concern of the people and the demandon the central location of the release of individuality and personality with the market, and gradually establisha new relationship, know the market trends and customer needs, as far as possible according to therequirements of production customers to meet customers' needs and tastes, and to meet consumer demand forpersonalized, competitive marketing methods. Performance analysis is based on the face of China's tourismindustry and tourist attractions; this paper is based on the SWOT analysis method of qualitative analysis andquantitative analysis method by combining the performance of the tourist attractions in China's tourism
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