Restless pursuer of luxury's future

Restless pursuer of luxury's future

Sidney Toledano (Dior Chief Executive) is one of the longest serving chief executives in the luxury industry. As the industry goes global, he must balance the demands of shareholders and the values of a historic label, the need for exclusivity and the need for expansion.

'He routinely communicates with his demanding boss, Bernard Arnault, main shareholder of Christian Dior, and a number of creative types, including Dior's clothes designer John Galliano and jewellery designer Victoire de Castellane.

The best advice I ever got was that, when times are bad, you need to get out of the office; when things are good, you can spend time on the organisation, says Mr Toledano, who travels almost every week to one of Dior's 224 stores round the world. 'You have to look for newness, look for what is happening next. Forget the calculator. Understand the people from different countries and what they want.'

It was by spending time in China in the 1980s, for example, when he worked at the French leather-goods house Lancel, that Mr Toledano first realised China would one day be prime territory for luxury.

I met some factory owners, and they were working so hard, but then they would bring you to a restaurant and it was clear they wanted to enjoy life, he says. 'And I thought: one day these people are going to have money and they are going to spend it.'

A few years later, Bernard Arnault contacted him. 'The interview
took 15 minutes. He knew exactly what he wanted, says Mr Toledano: to take a small couture house he had bought out of bankruptcy and build it into the biggest luxury group in the world.

ผลลัพธ์ (โยรูบา) 1:

Restless alepa nì, ti igbadun ká ojo iwaju Sidney Toledano (Dior Oloye Alase) jẹ ọkan ninu awọn olori awọn alaṣẹ gunjulo sìn ni awọn igbadun ile ise. Bi awọn ile ise lọ agbaye, o gbọdọ dọgbadọgba awọn wáà ti onipindoje ati awọn iye ti a itan aami, awọn nilo fun exclusivity ati awọn nilo fun imugboroosi. 'O si sáábà communicates pẹlu rẹ demanding Oga, Bernard Arnault, akọkọ alọjọpin ti Christian Dior, ati a nọmba kan ti Creative omiran, pẹlu Dior ká aṣọ onise John Galliano ati Iyebiye onise Victoire de Castellane. The o dara ju imọran ti mo lailai ni je pe, nigba ti igba ni o wa buburu, o nilo lati gba jade ninu awọn ọfiisi; nigbati ohun ni o wa ti o dara, ti o le na akoko lori awọn agbari, wí pé Mr Toledano, o irin-ajo fere gbogbo ose si ọkan ninu awọn ile oja Dior ká 224 yika awọn aye. 'O ni lati wo fun igbesi, wo fun ohun ti ṣẹlẹ tókàn. Gbagbe iṣiro. Ye awọn eniyan lati yatọ si awọn orilẹ-ede ati ohun ti won fe. ' O je nipa lilo akoko ni China ni 1980, fun apẹẹrẹ, nigbati o sise ni awọn French alawọ-de ile Lancel, ti Mr Toledano akọkọ woye China ti yoo ọkan ọjọ jẹ nomba agbegbe fun igbadun. Mo pade diẹ ninu awọn onihun factory, nwọn si won sise ki lile, ṣugbọn ki o si ti won yoo mu o si a ounjẹ ati awọn ti o je ko o ti won fe lati gbadun aye, o wi. 'Mo ro: ọkan ọjọ wọnyi eniyan ti wa ni lilọ lati ni owo ati ti won ti wa ni lilọ lati na o.' A ọdun diẹ nigbamii, Bernard Arnault farakanra u. 'The ijomitoro mu 15 iṣẹju. O si mọ pato ohun ti o fe, wí pé Mr Toledano: lati ya a kekere Kutuo ile ti o ti rà jade ti idi ki o si kọ ti o si sinu awọn tobi igbadun ẹgbẹ ninu awọn aye.