How Can You Use YouTube to Market Your
Business?
Given the huge number of companies that embrace YouTube videos, it should come
as no surprise that there are a lot of different ways to use the site. Every company
has its own unique goals for their YouTube marketing.
Some companies use YouTube to generate brand awareness. Some use YouTube to
promote a particular product or drive sales to their retail store or website. Others
incorporate YouTube as part of their product or customer support mix, use videos
for product training, or even use YouTube for recruiting and employee communications.
Anything you can say in person or to a group of people, you can say in a
video and distribute via YouTube.