Effective advertising and public relations efforts communicate the company's points in a way that resonates with the tastes and sensibilities of the target group. That's some 101 stuff right there. But try telling that to the howling monkey creatures who actually make ads and advise PR moves for a living. They'll take what should have been a basic or even well-meaning message and twist it until the whole thing is confusing, hurtful, or downright disturbing. And then they will poop on it. For that is what monkeys do.