For this campaign posters were wrapped around a street corner so that viewers can only see one side at first when passers by walk around the corner they see the second part and can complete the story. Client ariel procter and gamble agency saatchi&saatchi,mumbai creative direction juju basu tllustrion vinay patil. Kickstart guestion how could a campaign encourage the target group to imagine the outcome of story or the use of the product?