Week 2: In the second week of the semester, I hosted a seminar via
facebook for the entire class on some current applications of social media
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technology in higher education. This seminar served two purposes: first, it
provided a context for how social media could be used in higher education and
second, it exemplified Marshall McLuhan’s observation that “the medium is the
message,” that is, the “medium affects the society in which it plays a role not only
by the content delivered over the medium, but also by the characteristics of the
medium itself” (McLuhan, 1964).