excellent standards; (2) the e-commerce companies shall focus on flexibility and
responsiveness to be able to adapt to market changes; (3) the e-commerce companies shall
focus on efficiency to make sure the online shoppers can search the goods they wanted in
short time; (4) the e-commerce companies shall improve the assurance to absorb more
online shoppers and (5) the e-commerce companies should promote ease of use through
better user interface design on the websites.