GROUP 4: An Interview to Mr. Taveesaek Bhuttavong,
Vice-President of the Blue Elephant
on Restaurant Business
Interviewer: What has led you to start the Blue Elephant?
Mr. Taveesaek Bhuttavong: I’d like to tell you the story how the group started. Initially we started with the three Thai partners and one European who is our chairman today.
Interviewer:I’d like to know the idea of the Blue Elephant,
why do you select the Thai food,
why not Japanese or Chinese, why Thai food?
Mr. Taveesaek Bhuttavong: We all agreed that Thai food was the best choice because we could offer a variety of the food and the tastes that could attract different groups of people – I mean international customers
Interviewer: So your target groups are foreigners and Thais?