Whilst television programmes help to develop the characterization of animals that add considerably to their popular appeal, live TV shows have more recently encouraged a new form of passive rather than active wildlife adventures. Live television is merged with the wildlife documentare format, and live footage can be beamed across the world from the big game in the African bush. A UK-based company called Horizons embarked on an ambitious experiment in live television in spring 2001, and sent daily live report from camps across South Africa, Botswana, Namibia and Zimbabwe in an attempt to bring the safari experience into the living room. Hight on the agenda were intimate portrayals of the life of Africa’s so-called big five (elephant, rhino, buffalo, lion and leopard), and viewers were able to ask questions by e-mail.