unless you make adjustments below, all projections assume the prior-year industry averages for price, P/Q rating, and all other marketing variables will remain unchanged , meaning that you believe your company will encounter no significant changes in competition from rival companies this year.
since assuming no change in competitive intensity could prove false and cause the projected outcomes to differ from the actual outcomes , use the sliders below to make whatever adjustments in competitive intensity you believe are likely to be encountered More...
the accuracy of the projected outcome displayed on the screen depends on how accurately you anticipate the competitive pressures from rivals that your company will encounter.
For tips and suggestions on how to make these adjustments, please consult the section of the Help page entitled "Adjusting the Projected Outcomes for Anticipated Changes in Competitive intensity"