Results of the study found that the size of the output. The weighted average yield per supplier 0.70 kg a sales price, the average farmer output supplying phlitrakha 65 baht per kg. The ability to negotiate rates of farmers that farmers be able to negotiate the price. 9 list of 37.5 percent of farmers who raise tilapia in pond land to all farmers unable to bargain. 9 list of 37.5 percent of farmers who raise tilapia in order to trade in all the land, and farmers with Wells, merchants agree to share prices by the market price for each supplier. 6 list of 25.00 percent tilapia farmers to trade in all the land. Supply output of Tilapia farmers. Marketing channels to sell produce tilapia, most of which channel 4 wholesale, merchants gathered in the locality. 16 list of 66.67 percent of farmers who raise tilapia in pond soil for all. Second is the direct sale to the consumer (in front of the farm.) 6 a list of the 25 percent of farmers who raise tilapia in pond soil for all. Sales, retail sales merchants, the company Cp 1 list of 4.16 percent of farmers who raise tilapia in pond soil for all. If the farmers are planning a strong market would reduce the gap section overlap the market. Or if a farmer sells direct consumers and retailers directly to Daddy, the farmer income increase.