ิby contrast, at Toyota Motor Sales USA Inc., the information systems group (where we work) has been moving toward a new model that we call “next-generation demand management”: an effort to meet overall corporate needs rather than narrower project-by-project demands. With this approach, we have become partners with the business units, helping to mold the demands throughout the organization so that redundancy is eliminated and only systems that match the strategic direction of Toyota are produced. Through this campaign, we are leveraging IT’s existing “silo-agnostic” position to deliberately change its role in the company so that it is managing and completing projects that produce business value.