p&g's recent major product breakthroughs such as
Swiffer cleaning devices and supplies, Crest Whitestrips,
and Febreze odor fresheners were all launch over a
decade ago. In an attempt to bring in more innovation
from the outside through its Connect+Develop initiative
P&G has slashed its R&D spending in recent years by as
much as 50 percent,and is now spending less than some
of its rivals. The Connect+Develop initiative was put in
place by A.G. Lafley during his first term as P&G's CEO