Revenue Growth
Increasing revenues can be achieved in a variety of ways, and the potential strategic objectives
reflect these possibilities. Among these possibilities are the following objectives:
increase the number of new products, create new applications for existing products, develop
new customers and markets, and adopt a new pricing strategy. Once operational
objectives are known, performance measures can be designed. Possible measures for the
preceding list of objectives (in the order given) are percentage of revenue from new
products, percentage of revenue from new applications, percentage of revenues from
new customers and market segments, and profitability by product or customer