Thus, it may be presumed that individual attention is not of great importance for the clients, however, before coming to the club they expected to get more such attention from the staff. This criterion is a basic element of functional quality which depends upon the staff directly interacting with the client which should improve communicability, be psychologically ready to meet clients. It is important to make an impression upon the visitor that he/she could feel attention and care from the very beginning he/she enters a fitness center. It is of importance to be met, escorted, how he/she is approached, etc. This way a high level client service culture – one of the basic characteristics of a firm - is revealed. Individual attention for every single client results in greater satisfaction. Managers of the center must take it into consideration when developing staff’s communicative abilities and positive attitude towards the work.