Within this collaborative framework, JE established broader collaboration with more neighbouring attractions, namely Xuecheng Qiang Town, Ganxi Qiang Village and Muka Qiang Village, as well as Ganbao Tibetan Village. This was mainly achieved through promoting a two-day tourist route: Taoping attraction was the core destination of this tourist route, and most tourists would stay overnight in Taoping and then choose one or two neigbouring attractions to visit. The two-day route indicated that Taoping was no longer a single destination but part of a tourist package, with multiple ethnic destinations and various types of entertainment and activities. Therefore, the collaboration with other attractions made it possible for Taoping attraction to become a more attractive destination, as confirmed by the JE employee J1:“Tourists were not willing just to stay at Taoping, because they thought it was boring. The two-day route provided more attractions that weekend tourists could explore. Taoping was the central attraction because tourist facilities were well developed. Tourists could find a high standard of accommodation and stay there for one night”. (J1, 29 Sep 2017)