So to bring this all to life Volkswagen maker, vehicles went from van maker to holiday launching a unique, adventurous getaway concept in conjunction with hotel booking site LateRooms.com called Hotel VW California. Comprising six Volkswagen California SE campervans made available for booking as'rooms, the situated innovative hotel chain saw the luxury motors around some of the UK's most beautiful and bold locations and offered to the public exclusively via LateRooms.com. Situated between the Berkshire and Buckinghamshire banks, Temple lsland in Henley-on- Thames was the first site for Hotel VW California. A huge logistical operation took place to get the up and running, with the following elements implemented and assets created for media outreach; Partnership with LateRooms.com You could genuinely book a'room' at Hotel VW California on holiday website LateRooms.com, for f35 per night This helped definitively class the vehicle as more than just a campervan. Special guests Journalists were invited to stay at Hotel VW California and review the car's capabilities.. but without ever driving it, thus going beyond the typical review. Videography and Photography Photography not only captured the guests enjoying their stay, but also the amazing sight of huge cars floating down the River Thames. A video, shot in the style of"Wish You Were Here', further cemented the car's qualities as a place to stay, not just a vehicle to drive whilst also adding a bit of extra colour to the media approach