The economy
will snowball, increasing by five
times the total amount invested
directly in event-related activities and impacting various industries.
In addition to the R$ 22.46 billion spent by Brazil on the World Cup to ensure an adequate infrastructure
and organization (see box on this page), the tournament will bring an additional R$112.79 billion to the
Brazilian economy, with indirect and induced effects being produced thereafter.
In total, an additional R$ 142.39 billion will flow in the country from 2010 to 2014,
3.63 million jobs/year and R$ 63.48 billion of income for the population, which will inevitably impact the domestic consumer market, as shown in the table on