This leverage is, if anything, increasing against the
integrated processors as the multiple retailers develop
their own premium brands. This leads to the conclusion
that over time, unless even more effective
consolidation occurs at the integrated processor stage
to counter-balance the power of the multiple retailers,
their Janus-faced Dominance will ensure that collaboration
becomes a ‘‘treadmill to oblivion’’ of
continuous operational and commercial improvement
by the integrated processors in return for
higher volumes, but with only low returns.