Introduction Stage DAIJI FILM anticipate slow sales into the market due to intense competition, so lots of money will be spend on advertising the product and the brand.
Growth Stage will occur within 5 months of the product launch we anticipate to be in this section for 7 to 9 months gaining market share and increasing sales due to more distribution links and brand gaining recognition.
Maturity Stage for this type of product will last about a year the cost of the DAIJI FILM will of course decline but we expect to keep the level of market share and start looking at innovating new product lines.
Decline Stage DAIJI FILM is forecasted to have around a 2 year shelf life so after 2 years Fuji will start withdrawing the product from retailers and halt production whilst focusing on launching an extended product line.