Measures for the population-most effective
Education in school is not enough
Public information and persuasion-mostly symbolic
Treatment-worthy and humane-but unlikely to reduce
problems of alcohol
Measures that restrict and channel sales-effective
Most effective
Taxation, licensing of outlets, limits in number of outlets,
times and conditions of beverage sales, minimum age
limits, drink driving counter measures
Limits on advertising and promotion, warning labels
Governments possess the powers and policy levers to
reduce and prevent alcohol problems