Any or all of these three may be the objectives of the firm’s strategic decision making,
but many of the policies mentioned are considered to be anti-competitive and would
therefore come under the jurisdiction of government competition policy (see Chapter
11). Competition policy acts as a constraint on the conduct of firms, and it is a constraint
that firms attempt to change through the lobbying of government either
individually or as members of pressure groups designed to influence government policy
(see the mini case on newspaper pricing later in this chapter).