A top-notch “advergame” can cost between $100,000 and
$500,000 to develop. The game can be played on the sponsor’s corporate
homepage, on gaming portals, or even on public locations such as
at restaurants. 7-Up, McDonald’s, and Porsche have all been featured in
games. Honda developed a game that allowed players to choose a
Honda and zoom around city streets plastered with Honda logos. In the