Change the foreground color to #a73e43 (like we just did in Step1) and choose the Type tool from the Tools bar.
If the Character palette isn’t visible choose Window>Character from the main menu to open it and set your font characteristics as shown below. (*note: I am using a font from the Times family, you may use any font you would like although some fonts may be less suited for this effect.) The color in the Character palette is set to the foreground color by default. If for some reason your Character palette swatch is different, simply click on the swatch and enter the same color as we entered in the foreground area.