Over time, many entrepreneurs began to recognize they were
playing a different game where the old rules did not apply in
this new context. Forty years after the inception of the modern
startup era, Steve Blank with The Four Steps to the Epiphany and
Eric Ries The Lean Startup laid the foundation for a Management
Science for Entrepreneurship which has come to be known as
the Lean Startup Movement.
The Lean Startup philosophy formally recognized that startups
were not shrunken down versions of large corporations (what Eric
Ries’ has called the Startup Dollhouse fallacy), where Industrial Era
management fundamentals—from hierarchical organizational
structures to rigid long-range plans—simply did not work well
for the rapidly evolving and uncertain markets and landscapes of
the Information Era. As the practices and principles of the Lean
Startup have continued to evolve and spread into mainstream
consciousness entrepreneurs have become significantly better
at creating startups.
Entrepreneurs who have internalized the Lean Startup
understand that incorrect assumptions are no longer disasters,
they are opportunities to pivot. Unfinished products aren’t hidden
behind closed doors, they’re called public betas. Development
doesn’t proceed from a binder full of requirements, but from a
flexible list of incremental improvements that are re-prioritized
every two weeks based on customer feedback.
Over time, many entrepreneurs began to recognize they wereplaying a different game where the old rules did not apply inthis new context. Forty years after the inception of the modernstartup era, Steve Blank with The Four Steps to the Epiphany andEric Ries The Lean Startup laid the foundation for a ManagementScience for Entrepreneurship which has come to be known asthe Lean Startup Movement.The Lean Startup philosophy formally recognized that startupswere not shrunken down versions of large corporations (what EricRies’ has called the Startup Dollhouse fallacy), where Industrial Eramanagement fundamentals—from hierarchical organizationalstructures to rigid long-range plans—simply did not work wellfor the rapidly evolving and uncertain markets and landscapes ofthe Information Era. As the practices and principles of the LeanStartup have continued to evolve and spread into mainstreamconsciousness entrepreneurs have become significantly betterat creating startups.Entrepreneurs who have internalized the Lean Startupunderstand that incorrect assumptions are no longer disasters,they are opportunities to pivot. Unfinished products aren’t hiddenbehind closed doors, they’re called public betas. Developmentdoesn’t proceed from a binder full of requirements, but from aflexible list of incremental improvements that are re-prioritizedevery two weeks based on customer feedback.
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