Even in a slow, highly-com-petitive marketplace, Ananda Development has been able to push ahead with seven large housing projects so far this year. The new sites are worth Bt26 billion.
At the same time it has secured sales for more than half of these units, says CEO Chanond Ruangkritya.
"Another big achievement was our ability to start, sell and complete a high-rise structure within 18-20 months," he says. "This is a record for the property industry here."
"The fast-tradk methon was used for our Ideo Q Siam Rachathewi project launched in September last year. The project should be ready for transfer early next year," Chanond says.
The feat allows Ananda to fully realise the gains from the Bt3.7 billion project when buyers transfer the title deeds and become owners. As mortgages kick in, Ananda will lock in the cash from commercial lenders to be deployed as working capital.
Once the capital is injected into the firm, it can be used to acquireof choice land plots.
This model has allowed Ananda to become one of the Kingdom's most successful and aggressively expanding property developers.
It is also a chief reasons for its ability to outgrow its rivals.
Most builders still employ slower construction methods and are thus subjected to endure longer completion times. The disadvantage of lengthy projects is they incur higher expenses that can be brutal when it involves debt repayment and higher administration costs.
Chanond says understading the secret of strong builders gives them the edge to compete.
"The faster we build and transfer, the more rapid we can expand. We can seize opportunities that would other-wise be lost because we lacked capital or talent," he adds.
Another inner city site, The Ideo Q Chula Samyan with partner Mitsui Fudosan, is now ready to transfer titles to buyers.
The project was completed under two year and is worth Bt6.7 billion.
"Mitsui Fudosan is satisfied with our performances and has expressed readiness to enter more projects than originally anticipated," Chanond adds.
With brisk sales and strong insrtitutional backing, Ananda is posed to emerge ever stronger in the years ahead.
"Mitsui Fudosan is also interested in our landed property developments such as detached housing," Chanond says.
"Mitsui Fudosan has at the same time, provided Ananda its know-how in fast-track construction," Chanond says of the Japanese partner who is responsible for much of the urban raillinked developments in Tokyo.
Ananda has in total 22 ongoing projects since 2013, worth Bt79 billion and an invertory of unsold units worth Bt26 billion.
Ideo O2 is the latest large-scale residential complex to built by Ananda on an almost 15-rai plot on Sanpawut Road, near the Bang Na - Sukhumvit intersection.
The Bt5-billion project offers more than 1,550 residential units starting at Bt2.3 million for a 26-square-metre unit.
Three buildings, two rising 34 floors and third with 33 floors, make up the residential towers.
About 10 rai will be dedicated for recreation activities and common area. It has unique facilities like a 700-metre jogging track and a bicycle track of equal length.
Each tower will have its own swimming pool area, some of which runs 100 metres long.
Much of the open groupnds will go to creating beautiful landsacaped gardens.
Chanond has always been a strong proponent of environmental protection and healthy living.
"Thailand's new generation are keen to observe a healthy regiment. They ear right, exercise regularly and appreciate leisure time," he says.
All Ananda projects provide sports facilities like swimming pools and fitness centres. It has currently more than 40 projects in the capital. They include townhouses and detached housing gated communities as well.
The for mula of having condo sites near mass transit stations have worked out well for the company, which is ranked among the top 5 builders in Bangkok.
It is the frountrunner in large-scale condominiums along commuter lines.
"Young urban dwellers need to be efficient and be on time for work. Living in city condos allsows them the make the best use of their time.