Chief Engineer Yuji Yokoya went on a road trip spanning all 50 U.S. states, all 13 provinces of Canada and all parts of Mexico.
In total, he logged more than 53,000 miles of driving. In small towns andlarge cities, he rented a current-model Sienna and drove it. He also talked to and observed real customers.
Results:
More focus on internal comfort features and making the minivan as kid-friendly as possible.
Market share improved and the 2004 model’s sales were 60% higher than those in 2003.