Shareholders are very important stakeholders because they put
money into the business. They contribute capital to the business
and expect to share in the company’s profits. BT needs the
support of shareholders to provide funds to grow the business.
The company therefore maintains close relations with its major
shareholders. It will keep shareholders informed about its financial
results and its plans for growth. BT rewards its shareholders by
giving them a share of the profits. This is known as a dividend.
BT pays dividends twice a year. BT also offers its shareholders
other benefits that are available to BT customers. For example,
they can apply for a BT credit card and receive discounts on new
products and services.