RECOMMENDATION FOR MCDONALD'S
Through a comparative study of McDonald's development in India focused on business and competitive strategy, researcher would like to have some suggestions for fast food restaurant if they desire to expand their business in Bangalore market. Business strategy: 1. Running more outlets is main way at this stage. 2. The franchise chain will be an inevitable road to business expansion. Competitive strategy: 1. Providing featured service and health products. 2. Achieving standardization in each process and areas of service. 3. Establishing a brand image that penetrates into the essence of every detail. 4. Setting target market with clear personalized positioning. 5. Maintain consistency in the taste and quality of products. 6. Include more items in its product line like pizzas. 7. Include more promotional and advertising techniques to increase the sales.