As there are motivations and factors that influence the tourists’ participation in tourism, there are some factors that internally affect the tourists’ choices of travel. Psychographic factors determine people characteristic base on values, personality, motivation, lifestyles and activities. Hence the psychographic characteristics of people are
surprisingly affect the tourism choice in the way they think and behave, though psychological factors are no so easy to determine. The personal values are the setup of particular lifestyle, how they think and the way they behave as related to tourism choice of destinations, products and services. Personality and interests reflex the way people choose the destinations and the level of participation for example the interest in culture drives people to travel and explore the different cultures of the places. For the decision to travel, a person is influenced by motivations and activities he or she finds it favorable which also base on the lifestyles that someone may seek for different environment or for the better options from the use of travelling. Eventually, psychographic factors have strongly influenced the participation in tourism of an individual internal drive and logic for travelling. (Reisinger and Mavondo,