Building a successful e-commerce site requires a keen understanding of
business, technology, and social issues, as well as a systematic approach.
A complete treatment of the topic is beyond the scope of this text, and students
should consult books devoted to just this topic (Laudon and Traver, 2011).
The two most important management challenges in building a successful
e-commerce site are (1) developing a clear understanding of your business
objectives and (2) knowing how to choose the right technology to achieve those
objectives.