Though price, promotion, and distribution are also effective,
the product normally figures most importantly in strategy
because (1) Better products are basic to winning and keeping
market share and (2) Growth is a normal objective of
enterprise [5]. Singha was a beer with differences in alcoholic
content. There were three forms: (1) Singha beer contained
4.9% alcohol by volume and was called lager beer (2) Singha
Gold Light, containing 4% alcohol called light beer, (3)