HOW TO USE PINTEREST FOR MARKETING
As with any other social network, pinterest offers a range of activities you can initiate to market your company to a new audience. The goal here is to gain brand recognition, drive traffic to your website and be successful at converting the new visits into leads. let‚ get your creative juices flowing with this list of ideas for using pinterest as part of your social media marketing mix.
feature visual content
pinterest is a visual social network, so you will need to create a pinboard that highlights some of your best visual content.
A lot of big brands are taking notice of the power of online visual content for marketing and the emotions images elicit in readers. Instagram is one platform that has contributed to this movement and enabled real businesses to leverage photos as a an inbound marketing mechanism.
The biggest challenge for b2b companies wanting to use pinterest as a marketing channel is a lack of visual content. by nature, many b2b companies are selling a product or service in an industry that most likely isn’t visual. Here are some ideas of visual content you can post: