Traffic to a homepage or blog One goal of many fan pages is to direct users to a homepage or blog. Facebook in itself, does not show very elegantly how many times links have been clicked. You have to add it all up by yourself. However, one can use other ways. On the one hand, it is possible to shorten links using an URL-shortener like bit.ly. These services also provide analytics. Another way is the classic analysis of the website or the blog via Google Analytics, Piwik or similar tools. These tools can create additional parameters which are added to the end of a link before it gets posted on Facebook. The tools can then determine which users were referred from which post on Facebook. As a third option, some monitoring tools like Fanpage Karma aggregate this KPI for you.