Physical appearance:Initial impressions can be as important in the language classroom
as they are in many other aspects of life. Put simply, language-teaching materials should be good to look at! Factors to consider include the density of the text on the page, the type size, and the cohesiveness and consistency of the layout.
User-friendliness:Materials should also be attractive in terms of their ‘usability’. Some
simple examples: if the activity is a gap-fill exercise, is there enough space for learners to handwrite
their responses? If an oral response is required during a tape or video exercise, is the silence long
enough to allow for both thinking and responding?