Tom Ford’s brushes, from my experience, are very consistent. There is no question that they’re soft, silky, and feel great against the skin, and the Cheek Brush is no different. The brush is dense and thick, so it’s somewhat firm (but not stiff) with spring and give that’s just right for sweeping, patting, and diffusing powder products. I haven’t had any issues with this brush over the year and a half I’ve been using it–no shedding, no funny smells, and despite it being white, surprisingly easy to keep close to the way it came. The natural bristles pick up color well, and then the shape and texture of the bristles also blends out the powder well. Because it retains its shape during application, it can also work well for contouring or applying bronzer, as the edge fits well into the hollows of the cheek.