The atrocities General Weyler committed in Cuba were massively hyped and sensationalized in the US newspapers, then engaged in a practice known as "yellow journalism". The two kingpins of the press at the time were William R. Hearst and Joseph Pulitzer, who were embroiled in a vicious circulation war, in which Hearst even "stole" Pulitzer's most popular writers by convincing them to defect through promises of money and positions. Hearst's major publication was the New York Journal and Pulitzer's publication was the New York World. In order to grow their circulations, both men were willing to go so far as to make up stories.