1. What are the benefits of offering a paint sampling service?
2. What are the potential disadvantages of offering money off
coupons for the Dulux brand?
3. What is the role of specialist trade fairs in the Dulux marketing
communications strategy?
4. How can sales promotion help to grow sales of Dulux paintthrough DIY trade outlets?
5. How can sales promotion help to differentiate the Dulux brand from store own brands?
6. What role can online competitions play in the Dulux marketing communications strategy?
7. Visit the Dulux trade Web site at http://dulux.trad(decorating.co.uk/index.jsp. What benefits does the website offer to the trade professional?
8. How can the effectiveness of sales promotion be measured?