Mistine's parent company Better Way has also introduced an entirely new line of products under its own name, Faris by Naris. Faris by Naris product are import from Japan, another country highly admired for its quality cosmetics. Unlike the Mistine brand, Faris by Naris products are sold a premium pricing strategy. This shift toward more prestigious product implies that Mistine is looking to expand its target market to women in the middle to upper classes.