As a result of increased competition between educational institutions, many authors have focused on the study of student loyalty [11], [21] and [22]. In the specific case of the education sector, the literature furthers the concept by referring to student loyalty as long-lasting even after having completed their studies. Thus, subsequent behavioral patterns by students include donations, alumni membership and social participation and positive recommendations of the same [23]. In the education market, several studies stress the positive relationship between satisfaction and loyalty of the student [24], [23] and [25].