credit card campaign : siam commercial bank, led by araya Phuphanich, centre, first executive vice-president and head of the credit card and personal loan division. wish targets working customers. One of the credit card's communication campaigns includes a television commerical starring young actor james ma , third left, who represents young professionals. With them at siam commercial bank's head office supee pongpanit, second left, Scb advertising and promotions director, lilly ngamtrakulpanit, third right, executive vice-president, scb marketing, and nalinee thontavijit, second right, scb credit card products manager.