Growth
Growth is vital for business longevity and for yielding sustainable returns to stakeholders. ThaiBev’s growth towards becoming the leading beverage company in the region will be driven by two key factors – its diversified portfolio and solid distribution network. ThaiBev has a portfolio comprising various renowned alcoholic and non-alcoholic beverage brands which have been loved by consumers for decades; and plans to continue its product premiumisation initiatives and further raise awareness of its brands as it expands into new markets. To facilitate growth, ThaiBev aims to maintain its leading position in Thailand and also penetrate untapped markets in the region. It believes effective and efficient routes to markets are critical for successful expansion, and places an emphasis on strengthening and leveraging its distribution channels. The acquisition of Fraser and Neave, Limited (“F&N”), a leading beverage producer, distributor, and publisher based in Singapore, in 2012 was a major milestone in ThaiBev’s overseas expansion journey. A venerable company with a history spanning more than 130 years, as well as a diversified product and trademark portfolio, F&N has a leading position in Southeast Asia’s beverage industry. Now able to tap on F&N’s strengths, ThaiBev’s ability to expedite robust growth in the region has been enhanced.