On the other hand, these results, based on the theoretical models used as reference (the HSM and ELM), provide
some suggestions for marketing organic products. Simply using the term 'organic' in product communication evokes
superiority creating a favorable attitude towards organic products. This is due in part to weak consumer information
processing in which the rest of the content messaging is ignored. Similarly, emotional messages would be more
persuasive than rational ones and the use of attractive and credible sources is also more persuasive than the message
content. In this case, the context of the message and the peripheral elements are more important than the message
itself, which only must contain the term organic. A resulting future study could be to identify which combinations of experimental elements (message sources, amount of information, form of presentation) would be more effective to
develop or increase demand for these products.