Six years ago the economic penned Scroogenomics, outlining the ponitlessness of Christmas giving and describing the holiday season as an orgy of wastefulness.
The economic waste is not only wallet-flattening but time-and effort-consuming in fiding presents beyond mundane coffee mugs, cotton towels and toiletries that are beautifully wrapped as enticing gift sets.
The choice made by the giver, which often fails to please the recipent, who might also undervalue the present, is another concern for the Scroogenomists.