Creating analytic-rich reports for clients is a very crucial task and should be available in any SMMS35. Unfortunately, some of the SMMS such as TweetDeck, Tweepi, and SocialOomph do not provide any analytics or reporting features. Impressively, IFTTT uses Google analytics, spreadsheets, etc. to generate reports and display detailed analytics info and statistics. The rest of the studied SMMS allow users to generate different analytics reports.