Of all the self-help books I've read, this one is the best! I agree with the other reviewers who said that this one book says it all. It tells you why so many good self-help ideas work for a while and then stop. This book doesn't stop after you've finished reading it. The part about how we got programmed from an early age, and then keep living out those programs was especially helpful to me. But then Dr. Helmstetter goes on to tell you exactly what to do to change the negative programs and replace them.
I also found it very readable and easy to understand. I read that it's published in 65 countries around the world and I can understand why. It makes so much sense. This is one of those seminal books that everyone should read first. It is also very easy to read. Dr. Helmstetter avoids all the psychological jargon and writes directly to the reader in words that anyone can understand. (I gave a copy to my 13 year-old daughter, and even she got it.) Of all the books in my self-talk library, this one is in first place. It's written for adults, but I wish someone had given this book to me when I was 13. It would have changed my life then, just as it has changed my life now. On a scale of 1 - 5, this book gets 10 stars.