1. What is the difference between consumer market and business market?
-
2. Define derived market and give an example for this type of market.
-
3. According to Howard Stevens, what did he expect his salespeople to do achieve sales excellence?
-
4. Explain Straight Rebuys, New Tasks, and Modified Rebuys. Give an example for each buying decisions.
-
5. List and explain the Buying Teams. Give an example for each.