One of the strangest developments in advertising has been people selling advertising space on rhemselves! This mini-trend began in 2005 when a man offered his face for advertising to the highest bidder on eBay. A pharmaceutical company won the spot, paying the man$37,375 to place a temporary tattoo on his forehead to advertise one of their products. He may have been the first to offer such an unusual exchange, but he was not the last. Noe there is even an agency called "Lease Your Body" that connects people who want to rent out space on their bodies with advertisers looking for a way to het attention for their product.