Marketers understand that the psychology of color plays an important role in how a product or service is viewed. Think about the red and yellow colors of McDonald’s or the colors on a Campbell’s soup can. In fact, the Campbell’s colors were so instrumental to the branding of Campbell’s soups that Andy Warhol created an art world splash when he did his famous painting of those cans. What does this mean? It means that by understanding the importance of color in packaging and marketing, companies can maximize their brand’s impact on consumers.